Commercial: Ferrari Shell Refuelling Ad
The Mojave Desert, usually a bare and barren landscape was brought to life in 1997 with the realisation of what most considered an impossible and inconceivable concept. Shell and Ferrari’s vision? To refuel a Ferrari Formula One car, at 150mph, by an aircraft!
A selection of staff from Shell and Ferrari’s expert teams were assembled to embark upon a project those within motorsport and aeronautics thought unachievable. As the sun bore down upon the rugged and abrasive terrain in the desert in Arizona, Shell and Ferrari began working frantically to ensure a timeless and unforgettable feat.
As the aircraft circled overhead with Shell V-Power the precious cargo on board, the Ferrari F310B sped down the expanse of desert that stretched out before it. Even with meticulous planning and expertise from both the Shell and Ferrari teams, calculations had to be perfect to ensure that this visual display of their technical partnership was successful.
The scenes that were so eloquently captured in this timeless and powerful ad from Shell truly represent a partnership, which has for over 60 years strived to the forefront of innovation and aspiration culminating in achievement of truly the highest level.
With no CGI, the footage is as pure and refined as the products Shell supplies to both the Ferrari team and road car users. Experience the thrill and adrenaline of the F1 pilot first hand as the refueling pipe leaves the aircraft destined for the F310B. Watch the clip to fully appreciate the daring display, where precision and ability is the key to success.
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