Who ever said reading is useless is a dumbass
Even though the above title reminds me of one of my favorite TV characters, Red Forman from The 70′s Show, we can certainly translate his word into the modern world today. Many of the today’s rich in money people are generally not that into reading. They are more into expensive boats, houses, luxury watches and cars. So when Ferrari announced their book called “The Official Ferrari Opus” it started to make sense for all the rich people to get into reading. Right?
Well this magnificent piece of literature won’t be found on the shelves of your local book store, online seller or some other retail bookstore. Why? Well for the majority the main no go is the price. This 852 page, 82 pounds heavy, complete Ferrari selection of every car they produced will sell for prices ranging from $4,100 to $275,000!
Yepp! That’s almost three quarters of a million for a book! Talk about expensive knowledge! There are few editions of the Ferrari’s book. All of them getting different prices, different extras and are all good collectors items. No matter if it’s the cheapest one or the luxurious highest priced one.
Starting at $4,100, made in 4,100 pieces (wouldn’t you know?) the most affordable for the majority of us is the “Classic”. Buyers of this book receive the book itself, with signatures of current Ferrari F1 drivers which are Fernando Alonso and Felipe Massa. Not to shabby, right?
Well the next version is the “Cavallino Rampante edition” which entitles you to a 500 copy edition, personally signed by “Ferrari greats, past and present”, which by writers at NY Times will probably get you signatures from a random assortment of Ferrari associates, as opposed to the Enzo’s complete collection of world champions. This edition will set you back $7,000 which is still affordable for any Ferrari owner.
The above mentioned “Enzo Edition” is a 400 copy, $37,500 priced edition featuring each leatherbound “Enzo Edition” in a carbon fiber case. And according to the company, each is “personally signed by all living Ferrari world champions on an individually numbered, silver-foiled signature sheet.”
Last but not least is the $275,000 “Enzo Diamante edition”. Yeah, no typo it’s a $275,000 book! Each of the 400 copies in this edition will be studded with 30 diamonds around the prancing horse logo featured on the cover. For those that are good in math, this book is worth of a Ferrari 458 Italia and the Enzo book.
Each buyer of this book will be entered to win a replica of a F1 race car drive by 7-time Formula 1 champion Michael Schumacher! Only 30 of these exclusive Ferrari books will be offered for purchasing, with only one buyer in each country can be the happy customer.
But that’s not all! The most exclusive one, the one book that rules them all will go on tour during the F1 season, where it will collect signatures along the way. After the tour is over, it will be auctioned and the highest bidder will get a chance to own something really unique.
As we mentioned earlier, this is a nice collectors item for any Ferrari owner. I mean any of these books will be great to buy, own and then show to your grankids one day. This book is published by the Kraken Opus division of the Opus Media Group of London for those interested.
For those that don’t understand, it’s not about the price, it’s not about the exclusivity, it’s about the heritage and owning a piece of history. We can surely imagine one of these books going for sums few times bigger than they were bought for, in just a couple of years.
Source: Ferrari VIA NY Times
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