Porsche Names Their New SUV Macan

Porsche’s newest SUV, which has been talked about for a few months already, has been named by Porsche. They have decided to go with a name Macan. The name Macan is derived from the Indonesian word for tiger and combines suppleness, power, fascination and dynamics – core characteristics of the new off-road car.

“The Macan combines all sports car characteristics with the benefits of a SUV and is a genuine Porsche”, said Bernhard Maier, Member of the Executive Board Sales and Marketing of Porsche AG. “The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations.”

As the fifth Porsche model line, the Macan is a central plank of Strategy 2018, by which the sports car manufacturer wishes to expand its model portfolio. Porsche intends the Macan to emulate the success of the Cayenne.

The SUV will start coming off the production lines in Leipzig in 2013. To that end, the site in this city in Saxony is being expanded into a fully-fledged production plant including body assembly line and paint shop – with 500 million euro of investment one of the biggest building projects in Porsche’s corporate history. In the medium-term, the sports car manufacturer will be creating more than 1,000 new jobs here.

Porsche has always kept a close eye on naming their cars properly. For example, the name Boxster describes the combination of boxer engine and roadster, while with the Cayenne, name stands for sharpness. With Cayman, they’ve went with that name to symbolize the car as something snappy and agile, while we think it has something to do with the overall appearance, but nevermind. And finally, Panamera was named for it being more than a Gran Turismo, capable also of winning the Carrera Panamericana long-distance race.

Nice and clever thinking by Porsche regarding their models’ names. We shall see more of the Porsche Macan in the next few minutes, we are sure of it! And yes, we will keep you posted about it then!

Source: Porsche

You might also like

Porsche 911 GT2 RS Sold Out after Only a Few Months Well the sales of this model were certainly helped by the fact it's the most powerful and high-performance...

Video: Porsche 911 GT2 RS record setting run at Pikes Peak 2011 We all admire and adore Pikes Peak racing, videos and everything that shows what kind of driving...

Video: The New Porsche Cayenne GTS Driven Porsche released another promotional video, this time for their new Porsche Cayenne GTS being driven...

Porsche 911 Carrera S Design Heritage Another cool video released by Porsche, showing the 2012 Porsche 911 Carrera S and it's design heritage...