Unlike here in Europe where we only have politically correct commercials, over the big pond we can enjoy automakers making constant jabs at each other! Audi of America has launched a new advertising campaign taglined “Car Carrier”. It shows a BMW owner jumping out of his car, climbing onto a trailer behind a semi truck [...]

What has 10 cylinders, achieves 100km/h from a stand still in 3.6 seconds, while making the sweetest noise a car could ever make? Well you’ve guessed it. It’s the main character of our latest photoshoot, done by Nue Vue Photography. But that’s not all! Our Japanese supercar greets a friend of the same racing gene [...]

Many people believed that Lexus could only produce boring businessman luxury sedans, with little or no excitement for the last couple of years. But as it always turns out, guys at Lexus had something different in mind. Here is a small preview of what’s to come later, with Lexus LFA meeting a friend from Germany, [...]

We love top lists in any way. Makes you feel warm at heart knowing that you are seeing and hearing the best. For the most part, these videos are about the hearing bit. Best of the supercar sounds from the last year. Sounds upright awesome, doesn’t it? Featured here are Lamborghini, Aston Martin, BMW, Ferrari, [...]

I’ve talked to a couple of friends the other day, when the main object or theme of discussion were the sports cars of somewhat middle range. Both in performance, price and power. Naturally, out of a few people altogether, almost all of them immediately started talking about BMW M3′s, Mercedes-Benz AMG, Audi S models and [...]

When it comes to fast cars, the usual suspects are featured in BMW, Audi, Mercedes, Corvette or something more expensier like Ferrari, Lamborghini, Aston Martin or something in that range. But when you get to talk about Lexus it’s pretty obvious that the first image that comes to mind is the grocerry getter, soccer mom [...]

When talking about advertising, there are many topics to cover, many interesting things that summed up, make the successfull advertising programme. So it is with automotive advertising, or maybe to be even bolder, we can say that automotive advertising may be the single most challenging form. You ask us why? Well it has all been [...]

Sometimes Lexus cars are considered sterile, boring and somehow a bad choice for tuning projects. Generally we would agree, but when we saw this awesome Black Lexus LS460 on 360 Forged Brushed Spec Multi wheels, we kind of changed our views about it. It’s sometimes weird how nice wheels can totally change the looks of [...]