Name the 2 automotive rallies that make news every year … Gumball 3000 & Bull Run. I have watched these rallies grow for years into a massive pieces of business and fun for many rich superstars. But, about a year ago my head was sharply turned by co-founder of Luxury4Play.com Raymond Lyle when he introduced [...]

Even though we believe that owning a wheel company is one hell of a tough job sometimes, it’s really not so bad most of the time. For example, pleasing your wife with some shiny new stuff doesn’t have to mean going to Cartier or something like that. Maybe just dropping a set of brand new [...]

We all know ADV.1 Wheels are hot! But never did we think they will become “hot” in the street lingo. Guess when you want something bad, you want it now! When our friend and photographer William Stern headed over to pick up some cars he was destined to shoot that day, he was in for [...]