Name the 2 automotive rallies that make news every year … Gumball 3000 & Bull Run. I have watched these rallies grow for years into a massive pieces of business and fun for many rich superstars. But, about a year ago my head was sharply turned by co-founder of Luxury4Play.com Raymond Lyle when he introduced [...]

A perfect video for a lazy Thursday afternoon. A Ferrari FF driven on Arjeplog track in the north of Sweden by the 1978 World Rally Champion, Markku Alen. One 12 cylinder beauty, an innovative 4RM system, snow all around and one spectacular track with ups and downs and challenging corners. Nothing more can be said [...]

It looks like we all need a laugh or two in our daily routines, so here is something we’ve been laughing at like crazy here at our headquarters for the past hour! You know how people love to impersonate everything that is related to cars? How many times have we include the occasional vrooooooom in [...]

Until we finish all the things needed to release the complete information and media gallery for the all new 2012 BMW 3 Series Sedan, we have a nice introduction video from BMW which explains some things and takes you in a closer perspective of what the new 3 Series really is. We are somewhat in [...]

Another cool video released by Porsche, showing the 2012 Porsche 911 Carrera S and it’s design heritage from earlier models to the latest edition. Cool CGI animation is used, showing all the curves, lines, details and everything that went into the Porsche 911 Carrera S in a really interesting way. With the namesake design standing [...]

Yes, he is back! And back with a vengeance! Even more special effects, even cooler locations, even better driving! Made by DC Shoes and Ken Block, the series of megamercial films have hit the internet by the storm for the past few months. Last one, the fourth one, being the craziest we’ve seen so far! [...]

One of the best freestyle skiers in the world, Jan Olsson, was attending Gumball 3000 this year. So after the hilariously popular rally event, attracting some of the best cars and famous people in the world ended, it was time to head back to Monaco. And as we are informed, the navigational unit in his [...]

EVO Magazine (that guys over in UK that drive cars and write stuff about them, yeah to simplify it) took the Lamborghini Aventador LP700-4 for a run on the Vallelunga race track, near Rome in Italy. Harry Metcalfe was behind the wheel of the latest supercar from the Santa’Agata based automaker and gave his opinion [...]

Ever wondered how a 4.7L V8 with 450 PS (330kW/443bhp) from the Maserati GranTurismo MC Stradale sounds like when going around curves in the hills above Maranello? Well the danish car magazine “Bili Magasinet” has you covered! They have devoted a full minute of pure sound, no talking, no music, no nothing that would distract you! [...]

Founded back in 1967 as a racing engine forge, the AMG or AMG Motorenbau und Entwicklungsgesellschaft (AMG Engine Production and Development) is one of the few companies in the world of cars that are quintessentially associated with high performance right away. AMG was founded by former Mercedes engineers Hans Werner Aufrecht and Erhard Melcher in [...]

Revealed at the Bologna Motor Show last December, Ferrari 458 Italia Challenge is the hardcore version of the Ferrari’s road going supercar. With the 4.5L V8 from the road legal Ferrari 458 Italia, this version produces 570HP at 9,000RPM. Additional changes include a race suspension, featuring solid aluminium bushings, stiffer springs, single rate dampers, there [...]

We have a video from Ferrari, explaining how their 4WD system on their new FF model works. The four-wheel drive system is the first ever deployed in a Ferrari, so it’s quite interesting to see exactly what they have prepared for us. After the rumors and talks on the internet about the Ferrari FF Concept, [...]

Seemingly fit for this time of day in Europe if not everywhere else, a video that can only be classified as 18+ material! Yeah, it’s pure car porn time once more! Looks like after the Helmut Deimel’s 50 Years Sideways film we talked about yesterday, it’s another late night filled with car videos! The Polish [...]

This video shows how the Red Bull Racing team makes it’s Formula 1 racing car, with a pretty funny approach to the presentation. If you played the video game Fallout, you will be more than amused with the whole thing! With the funny ’50s theme from the black and white video to the uplifting music, [...]

We love top lists in any way. Makes you feel warm at heart knowing that you are seeing and hearing the best. For the most part, these videos are about the hearing bit. Best of the supercar sounds from the last year. Sounds upright awesome, doesn’t it? Featured here are Lamborghini, Aston Martin, BMW, Ferrari, [...]

When someone states his passion for something with a line like this “My passion for this sport and the drift community can not be expressed in words its so huge and its what keeps me going, no drift no life.” you got no chance but to make his words be heard. With racing communities there [...]

The Mojave Desert, usually a bare and barren landscape was brought to life in 1997 with the realisation of what most considered an impossible and inconceivable concept. Shell and Ferrari’s vision? To refuel a Ferrari Formula One car, at 150mph, by an aircraft! A selection of staff from Shell and Ferrari’s expert teams were assembled [...]

It was a long time ago we published some funny car commercials, so we feel it is about time to do it once more! First of them is the Audi Supwerbowl commercial, clearly inspired by the famous scene from the award winning film Godfather. The man in bed is Alex Rocco, who played the part [...]