Audi Sets New September Sales Record On SUV and A4 Demand

Audi sales for September increased 1.6 percent to 17,617 vehicles, the brand’s best sales for the month in its U.S. history, surpassing the previous record of 17,340 vehicles set last year. The Q3, Q7 and A4 led the volume gains.

September 2016 marks the 69th month of record sales for Audi of America. Year-to-date sales have risen 3.2 percent to 152,179.

Sales of Audi SUV models remained steady with a 1.6 percent increase over last September and an 18 percent increase year-to-date. The Q3 posted sales of 1,919 vehicles for the month, marking the second-best sales month on record for the model and a 70 percent increase over last September. Q7 sales rose 28 percent to 2,475 vehicles and 52 percent year-to-date.

Audi opened its first North American manufacturing facility Sept. 30, dedicated to producing the new version of the Q5 SUV, which debuted the day before at the Paris Motor Show. The factory gives AUDI AG a third global pillar, after Europe and China, to continue its profitable growth.

“With an all-new Q5 and state-of-the-art factory in our region, Audi will be able to build on the massive success of the model’s first generation and better serve our U.S. customers and dealers, cutting delivery times in half,” said Mark Del Rosso, chief operating officer, Audi of America.

September results were also bolstered by solid demand for the new A4, countering a trend in the overall U.S. market away from sedans. The A4 sedan posted sales of 3,175 vehicles, a 43 percent increase for the month and a 15 percent increase year-to-date.

AUDI US SNAPSHOT –MTD– –YTD–
Model Line Sep ’16 Actual Sep ’15 Actual Yr/Yr % change Sep ’16 YTD  Actual Sep ’15 YTD Actual Yr/Yr % change
A3 2,209 2,712 -18.5% 24,863 26,972 -7.8%
A4 3,175 2,221 43.0% 23,671 20,527 15.3%
A5 746 945 -21.1% 6,672 9,812 -32.0%
A6 1,599 1,713 -6.7% 13,709 17,072 -19.7%
A7 541 626 -13.6% 4,588 5,508 -16.7%
A8 335 441 -24.0% 2,951 3,817 -22.7%
allroad 282 261 8.0% 1,406 2,003 -29.8%
Q5 3,957 5,149 -23.2% 35,195 36,566 -3.7%
Q7 2,475 1,941 27.5% 21,885 14,421 51.8%
Q3 1,919 1,130 69.8% 14,444 9,732 48.4%
R8 84 14 500.0% 530 453 17.0%
TT 295 187 57.8% 2,265 520 335.6%
Total Audi Sales 17,617 17,340 1.6% 152,179 147,403 3.2%
Total CPO Sales 3,531 3,923 -10.0% 34,529 36,767 -6.1%

 

NOTES:
– A3 includes A3 Sedan, S3 Sedan, A3 Cabriolet and A3 Sportback.
– A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.
– A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
– A6 includes A6 Sedan and S6 Sedan.
– A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.
– A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.
– Q5 includes Q5 and SQ5.
– R8 includes R8 Coupe and R8 Spyder.
– TT includes TT Coupe, TTS Coupe and TT Roadster.

Been in the automotive industry ever since he got out of high-school. Loves 911's, hates electric-car talk and enjoys racing events. Too tall to drive almost any supercar, but that doesn't stop him from bashing out people that do. Follows the aftermarket tuning industry in depth. Loves to spend time at BMW Welt. Enjoys too much coffee.

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